Oct 31st, Inspired by 25 Skills Every Man Should KnowI pondered a list of the 25 essential skills every public speaker should have. How did I do?
Audience Analysis Overview Audience analysis involves identifying the audience and adapting a speech to their interests, level of understanding, attitudes, and beliefs. Identifying the audience through extensive research is often difficult, so audience adaptation often relies on the healthy use of imagination.
As with many valuable tools, audience analysis can be used to excess. Adapting a speech to an audience is not the same thing as simply telling an audience what they want to hear.
Rather, adaptation guides the stylistic and content choices a speaker makes for a presentation. Audience adaptation often involves walking a very fine line between over-adapting and under-adapting — a distinction that can be greater appreciated by understanding the general components of this skill.
The Communications Department offers tips for analyzing an audience. Audience Analysis Factors Audience expectations When people become audience members in a speech situation, they bring with them expectations about the occasion, topic, and speaker. Violating audience expectations can have a negative impact on the effectiveness of the speech.
Imagine that a local politician is asked to speak at the memorial service for a beloved former mayor. If the politician used the opportunity to discuss a piece of legislation, the audience would probably be offended and the speaker would lose credibility.
Knowledge of topic Audience knowledge of a topic can vary widely on any given occasion, therefore, communicators should find out what their audience already knows about the topic. If a speaker launches into a technical discussion of genetic engineering but the listeners are not familiar with basic genetics, they will be unable to follow your speech and quickly lose interest.
Try to do some research to find out what the audience already knows about the topic. Imagine that a presenter is trying to convince the community to build a park. A speaker would probably be inclined to spend the majority of the speech giving reasons why a park would benefit the community.
However, if they found out ahead of time that most neighbors thought the park was a good idea but they were worried about safety issues, then the speaker could devote their time to showing them that park users would be safer in the park than they currently are playing in the streets.
The persuasive power of the speech is thus directed at the most important impediment to the building of a park. Audience size Many elements of speech-making change in accordance with audience size. In general, the larger the audience the more formal the presentation should be.
Sitting down and using common language when speaking to a group of 10 people is often quite appropriate. However, that style of presentation would probably be inappropriate or ineffective if you were speaking to 1, people.
Large audiences often require that you use a microphone and speak from an elevated platform. Demographics The demographic factors of an audience include age, gender, religion, ethnic background, class, sexual orientation, occupation, education, group membership, and countless other categories.
Politicians usually pay a great deal of attention to demographic factors when they are on the campaign trail. If a politician speaks in Day County, Florida the county with the largest elderly population they will likely discuss the issues that are more relevant to people in that age range — Medicare and Social Security.
Communicators must be careful about stereotyping an audience based on demographic information — individuals are always more complicated than a simplistic identity category.
Also, be careful not to pander exclusively to interests based on demographics. For example, the elderly certainly are concerned with political issues beyond social security and Medicare. Using demographic factors to guide speech-making does not mean changing the goal of the speech for every different audience; rather, consider what pieces of information or types of evidence will be most important for members of different demographic groups.
Some of these factors are: Finding out ahead of time the different factors going into the setting will allow a speaker to adapt their speech appropriately. Will there be a stage? Will there be a podium or lectern?
What technology aids will be available? How are the seats arranged? What is the order of speakers?This Annual List of Top Ten Communicators of highlights the best (and worst) from business, politics (big this year), entertainment, sports and the professions. The first four chapters discussed the need for effective listening, fallacies about listening, the process of listening, and the types of listening.
They provided the background you need to improve your listening skills. This chapter is a prescriptive one.
It offers practical suggestions on how to. Additional Skills for Professional Speakers. Note that I have not attempted to cover additional skills which professional speakers must have that relate to marketing, advertising, product development, and other aspects of running a professional speaking business.
Speaking is one of the four macro skills necessary for effective communication in any language, particularly when speakers are not using their mother tongue. As E nglish is universally used as a.
Effective speaking skills and career success go hand in hand. Connor opened his presentation to an audience of business owners with this statement: If you want to reduce employee benefit costs by at least 15 percent without hurting employee morale or impacting your .
Introduction Speaking is one of the four macro skills necessary for effective communication in any language, particularly when speakers are not using their mother tongue.