Get Full Essay Get access to this section to get all help you need with your essay and educational issues. Firstly, the paper briefly explains the outline of the case study.
Burn incident[ edit ] On February 27,Stella Liebeck, a year-old woman from Albuquerque, New Mexicoordered a cent cup of coffee from the drive-through window of a local McDonald's restaurant located at Gibson Boulevard Southeast.
Liebeck was in the passenger's seat of a Ford Probe which did not have cup holders. Her grandson parked the car so that Liebeck could add cream and sugar to her coffee.
Liebeck placed the coffee cup between her knees and pulled the far side of the lid toward her to remove it. In the process, she spilled the entire cup of coffee on her lap.
During this period, Liebeck lost 20 pounds 9.
After the hospital stay, Liebeck needed care for three weeks, which was provided by her daughter. Morgan filed suit in New Mexico District Court accusing McDonald's of " gross negligence " for selling coffee that was "unreasonably dangerous" and "defectively manufactured".
Liebeck's attorneys argued that these extra seconds could provide adequate time to remove the coffee from exposed skin, thereby preventing many burns. McDonald's claimed that the reason for serving such hot coffee in its drive-through windows was that those who purchased the coffee typically were commuters who wanted to drive a distance with the coffee; the high initial temperature would keep the coffee hot during the trip.
The plaintiffs argued that Appleton conceded that McDonald's coffee would burn the mouth and throat if consumed when served. Though there was a warning on the coffee cup, the jury decided that the warning was neither large enough nor sufficient. Liebeck's attorney, Reed Morgan, and the Association of Trial Lawyers of America defended the result in Liebeck by claiming that McDonald's reduced the temperature of its coffee after the suit, although in fact it did not.
According to her daughter, "the burns and court proceedings had taken their toll" and in the years following the settlement Liebeck had "no quality of life", and that the settlement had paid for a live-in nurse. The association has successfully aided the defense of subsequent coffee burn cases.
Hot Coffee documentary[ edit ] Main article: This included news clips, comments from celebrities and politicians about the case, as well as myths and misconceptions, including how many people thought she was driving when the incident occurred and thought that she suffered only minor superficial burns.
The film also discussed in great depth how Liebeck v. McDonald's Restaurants is often used and misused to describe a frivolous lawsuit and referenced in conjunction with tort reform efforts. In reality, the majority of damages in the case were punitive due to McDonald's' reckless disregard for the number of burn victims prior to Liebeck.mcdonalds case study Essays: Over , mcdonalds case study Essays, mcdonalds case study Term Papers, mcdonalds case study Research Paper, Book Reports.
ESSAYS, term and research papers available for UNLIMITED access. Mission Statement. McDonald’s mission statement is: “McDonald’s vision is to be the world’s best quick service restaurant experience.
Being the best means providing outstanding quality, service, cleanliness and value, so that we make every customer in every restaurant smile. The Darden case study reports on p. 3 that McDonald's defies industry norms, paying wages that are often better than the industry average and offering many employee benefits.
For example, McDonald's designed incentives to encourage employees to participate in health insurance and (k) retirement programs, and pioneered several types of "flex.
A case study is a task, which aims to teach the student how to analyze the causes and consequences of an event or activity by creating its role model. Such assignments show how complexities may influence various decisions and that is what makes case studies so important.
If I could describe McDonald’s business strategy in one word, I would definitely say ‘smart’. And I mean that in the best-rounded way. I very strongly agree with McDonald’s CEO, Steve Easterbrook, when he says, “If you get the people right, the rest will follow”.
Week 3 Assignment 1: McDonald’s Case Study HRM Talent Management Strayer University July 21, Dr. Robert D. "Doug" Waldo, SPHR For most of its fifty-four years of existence, McDonald’s has been very successful in growing its business while being able to utilize a decentralized approach to managing its global workforce.